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Growing from 10,000 to 120,000 customers. Managing six times as many teams. Increasing revenue tenfold. On paper, it’s the dream scenario.
A dream, yes—but not without turbulence. It’s a true balancing act. We talk a lot about growth, scalability, and innovation… but far less about the complexity and the challenges involved in getting there.
Article published in Real Insiders
Under mounting pressure in a context of housing shortages, tenants are seeking greater financial flexibility. The rental guarantee can be a barrier.
Céline Frey, CEO of Firstcaution, has made this issue her personal cause.
Interview with Céline Frey, published in Le Temps Immobilier
Born into a family of winemakers, she would advise the 20-year-old woman she once was to have more confidence.
In this interview, Céline Frey, CEO of Firstcaution, talks about what she enjoys most about her work and what she admires in others.
Article published in Finews
24 Heures profiles Céline Frey, CEO of Firstcaution, and looks back at the successful transmission of a family-owned business.
At the helm of the company for several years, she has been driving the development of this insurance provider specialized in rental guarantees without a bank deposit, while pursuing a vision of sustainable growth and personalized service.
The article highlights her international background, her strategic role within the Frey family group, and Firstcaution’s ambitious outlook in a rapidly expanding market.
Le Monde Économique publishes an interview with Céline Frey, CEO of Firstcaution, in which she shares her vision of digitalisation in the service of customers within the rental guarantee sector.
She explains how Firstcaution combines digital innovation with personalised support to deliver a smooth, human-centred experience for its partners and users, while addressing the challenges of the Swiss real estate market.
Le Monde Économique looks back at the first ten years of Firstcaution, marked by dynamic transformation and strong growth under the leadership of Céline Frey.
The article highlights the company’s development, from 15,000 to over 115,000 clients, as well as its ability to combine technological innovation, human excellence, and family values to meet the needs of its partners and customers.
Firstcaution now aims to reach 150,000 clients while preserving its human-centred and innovation-driven approach.
